Keith Manzella is an accomplished Creative Director who specializes in entertainment, youth and interactive marketing and promotions. As VP, Group Creative Director for Eastwest MG, he provides thought leadership and creative solutions across multiple channels to some of the most popular consumer product and media related brands including Post Foods, Nickelodeon, Kraft, and several major movie studios to name a few.

Eastwest's kids marketing and promotions guru, Keith possesses the uncanny ability to turn the hottest properties and latest trends into dynamic consumer experiences that drive transactions and start conversations among moms, dads and kids — including on-air and on-line promotions, packaging, gaming design as well as OOH and in-store POS.

Prior to Eastwest, Keith romped at Marvel Entertainment Group, developing strategic alliance partnerships and promotions with companies such as McDonald's, M&M/Mars, Pizza Hut, SmithKline, Colgate-Palmolive, American Home Foods, General Mills, Toys R Us, and Kmart.

 
 
 
 
Featured Work:
Ricola
Leveraging category relevant graphic cues helped a trusted brand expand beyond its current user base
Post Foods
Post brings two joys together to deliver Honey Bunches of Oats lovers a one-of-a-kind experience
Pinnacle Foods
Smart rebranding and humor helps a classic brand connect to a new generation of Millennial consumers